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Título : | Mobilization and political participation on Twitter. Case study of the hashtag #SuperTuesday in the primaries of the presidential elections of the United States 2016 |
Otros títulos : | Movilización y participación en Twitter. Estudio de caso del hashtag #SuperTuesday en las primarias presidenciales de EEUU 2016 |
Autor: | Pérez-Martínez, Víctor Manuel
Rodríguez González, María Dolores Tobajas Gracia, María |
Palabras clave : | Elecciones primarias; Super Tuesday; Campaña electoral; Redes sociales; Influencers; Twitter |
Fecha de publicación: | 2017 |
Editorial : | Universidad de la Laguna |
Citación : | VM Pérez-Martínez, MD Rodríguez González, M Tobajas Gracia (2017): "Mobilization and political participation on Twitter. Case study of the hashtag #SuperTuesday in the primaries of the presidential elections of the United States 2016". Revista Latina de Comunicación Social, 72, pp. 679 to 703. |
Resumen : | Introduction: the election process of the United States is of interest worldwide; it is an impactful event due to the informative interest and the Super Tuesday is a milestone in the electoral campaign of the White House. Objective: Analyse contents and interaction in Twitter during the Super Tuesday. Methodology: The study included the characteristics of Tweets published, types of contents, themes and interaction in Twitter. The study was carried out by selecting tweets during Super Tuesday event that included the #SuperTuesday hashtag. The methodology used was contents analysis. Discussion and Conclusions: The constant was the preference for highlighting the election day through original contents and in which none of the candidates were remarked. Super Tuesday was the preferred issue making place to candidates, at the end of the day, as preferred theme. |
URI : | https://repositorio.usj.es/handle/123456789/276 |
ISSN : | 1138-5820 |
Aparece en las colecciones: | Artículos de revistas |
Ficheros en este ítem:
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Mobilization and political participation on Twitter.pdf | 778,15 kB | Adobe PDF | Visualizar/Abrir |
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