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dc.contributor.authorBonaut Iriarte, Joseba-
dc.contributor.authorIbañez, Mireya Vicent-
dc.date.accessioned2020-02-12T09:54:00Z-
dc.date.available2020-02-12T09:54:00Z-
dc.date.issued2019-
dc.identifier.citationBonaut Iriarte, J. & Vicent Ibáñez, M. (2019). Sport Content in Spanish Television Programming (1993-2010): an analysis from the audience ratings perspective. Communication & Society, 32(3), 93- 108.es_ES
dc.identifier.issn2386-7876es_ES
dc.identifier.urihttps://repositorio.usj.es/handle/123456789/331-
dc.description.abstractThe importance of televised sports content in Spain, chiefly football, has led to a growth in research in recent last years. Many studies have addressed this phenomenon from a variety of perspectives, including television-programming strategy, the business management relationship between television and sports, the battle for broadcasting rights or the elaboration of a television message through different broadcasting techniques. This paper seeks to add to the debate on this topic through a detailed analysis of the audience ratings of sports content aired on Spanish television channels with a nationwide coverage. To this end, we analyse the complete audience measurement data from the first period of private commercial television in Spain (1993-2010) in order to determine the most important characteristics of sports content and their true impact on audience ratings. To achieve this aim, we analysed 4,000 statistical entries from Sofres/Kantar Media’s "Anuario de audiencias de television" [Audience Yearbook] and cross referenced and studied information from more than 2,300 sport broadcasts. The results of this research underpin the role of live football broadcasts, which accounted for more than 50% of the most successful television content during that period.es_ES
dc.format.mimetypeapplication/pdfes_ES
dc.language.isoenges_ES
dc.publisherServicio de Publicaciones de la Universidad de Navarraes_ES
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Internacional*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectSportes_ES
dc.subjectTelevisiones_ES
dc.subjectTV ratingses_ES
dc.subjectBroadcast Programminges_ES
dc.subjectSpaines_ES
dc.subjectFootballes_ES
dc.titleSport content in spanish television programming (1993-2010): An analysis from the audience ratings perspectivees_ES
dc.typeinfo:eu-repo/semantics/articlees_ES
dc.subject.unescoDeportees_ES
dc.subject.unescoTelevisiónes_ES
dc.subject.unescoEspañaes_ES
dc.identifier.publicationfirstpage93es_ES
dc.identifier.publicationlastpage108es_ES
dc.identifier.doihttps://doi.org/10.15581/003.32.3.93-107es_ES
dc.rights.accessrightsinfo:eu-repo/semantics/openAccesses_ES
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