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Campo DC | Valor | Lengua/Idioma |
---|---|---|
dc.contributor.author | Bonaut Iriarte, Joseba | - |
dc.contributor.author | Ibañez, Mireya Vicent | - |
dc.date.accessioned | 2020-02-12T09:54:00Z | - |
dc.date.available | 2020-02-12T09:54:00Z | - |
dc.date.issued | 2019 | - |
dc.identifier.citation | Bonaut Iriarte, J. & Vicent Ibáñez, M. (2019). Sport Content in Spanish Television Programming (1993-2010): an analysis from the audience ratings perspective. Communication & Society, 32(3), 93- 108. | es_ES |
dc.identifier.issn | 2386-7876 | es_ES |
dc.identifier.uri | https://repositorio.usj.es/handle/123456789/331 | - |
dc.description.abstract | The importance of televised sports content in Spain, chiefly football, has led to a growth in research in recent last years. Many studies have addressed this phenomenon from a variety of perspectives, including television-programming strategy, the business management relationship between television and sports, the battle for broadcasting rights or the elaboration of a television message through different broadcasting techniques. This paper seeks to add to the debate on this topic through a detailed analysis of the audience ratings of sports content aired on Spanish television channels with a nationwide coverage. To this end, we analyse the complete audience measurement data from the first period of private commercial television in Spain (1993-2010) in order to determine the most important characteristics of sports content and their true impact on audience ratings. To achieve this aim, we analysed 4,000 statistical entries from Sofres/Kantar Media’s "Anuario de audiencias de television" [Audience Yearbook] and cross referenced and studied information from more than 2,300 sport broadcasts. The results of this research underpin the role of live football broadcasts, which accounted for more than 50% of the most successful television content during that period. | es_ES |
dc.format.mimetype | application/pdf | es_ES |
dc.language.iso | eng | es_ES |
dc.publisher | Servicio de Publicaciones de la Universidad de Navarra | es_ES |
dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 Internacional | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
dc.subject | Sport | es_ES |
dc.subject | Television | es_ES |
dc.subject | TV ratings | es_ES |
dc.subject | Broadcast Programming | es_ES |
dc.subject | Spain | es_ES |
dc.subject | Football | es_ES |
dc.title | Sport content in spanish television programming (1993-2010): An analysis from the audience ratings perspective | es_ES |
dc.type | info:eu-repo/semantics/article | es_ES |
dc.subject.unesco | Deporte | es_ES |
dc.subject.unesco | Televisión | es_ES |
dc.subject.unesco | España | es_ES |
dc.identifier.publicationfirstpage | 93 | es_ES |
dc.identifier.publicationlastpage | 108 | es_ES |
dc.identifier.doi | https://doi.org/10.15581/003.32.3.93-107 | es_ES |
dc.rights.accessrights | info:eu-repo/semantics/openAccess | es_ES |
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Sport content in spanish television programming (1993-2010).pdf | 594,71 kB | Adobe PDF | Visualizar/Abrir |
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