Please use this identifier to cite or link to this item: https://repositorio.usj.es/handle/123456789/370

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dc.contributor.authorViñas Limonchi, Manuel-
dc.date.accessioned2020-04-15T13:50:37Z-
dc.date.available2020-04-15T13:50:37Z-
dc.date.issued2017-07-
dc.identifier.citationDoxa Comunicación: revista interdisciplinar de estudios de comunicación y ciencias sociales. e-ISSN 2386-3978 n. XXV, 2017, pp 85-106es_ES
dc.identifier.issn2386-3978es_ES
dc.identifier.urihttps://repositorio.usj.es/handle/123456789/370-
dc.description.abstractThe evolution of the fashion industry in the area of creativity depends mainly on the stylistic contribution made by the fashion designer responsible for the conception and manufacture of the final product, as well as of its dramatized show and/or media exhibition. This same product finds suitable mechanisms for its artistic and influential expansion in the technological area of communication. This article addresses a review of resources, mainly of an iconographic nature, that will indeed favour the placement of this creative aspect within the domain of the transmedia narrative. This is an analysis validated at the advertising level through the art direction of two fashion designers, Lagerfeld and Gaultier, who suggest in their proposals a migration of content to different media as a complement to the natural performance that unfolds on the fashion catwalk.es_ES
dc.format.extent22 p.es_ES
dc.format.mimetypeapplication/pdfes_ES
dc.language.isoenges_ES
dc.publisherUNIV SAN PABLO, FAC HUMANIDADES & CIENCIAS COMUNICACION, PASEO DE JUAN XXIII 6, BOADILLA DEL MONTE, 28040, SPAINes_ES
dc.relation.requiresAdobe PDFes_ES
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Internacional*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectTransmediaes_ES
dc.subjectFashiones_ES
dc.subjectDesignes_ES
dc.subjectAdvertisinges_ES
dc.subjectCreativityes_ES
dc.titleTransmedia and fashion: realism and virtuality in Chanel and Gaultieres_ES
dc.typeinfo:eu-repo/semantics/articlees_ES
dc.subject.unescoDiseñoes_ES
dc.subject.unescoCreatividades_ES
dc.subject.unescoModaes_ES
dc.relation.publisherversionhttp://www.doxacomunicacion.es/es/hemeroteca/articulos?id=219es_ES
dc.identifier.publicationfirstpage85es_ES
dc.identifier.publicationlastpage106es_ES
dc.identifier.doi10.31921/doxacomes_ES
dc.rights.accessrightsinfo:eu-repo/semantics/openAccesses_ES
Appears in Collections:Artículos de revistas

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