Icons and Social Networks: Didactic Diagnosis of Communication Proposals

Abstract

This study focuses on the artistic and design praxis within the academic field, conducting a diagnostic analysis of students' creative competencies in communication skills. This was shown by crafting a social media post as an introductory component for an advertising project. The methodology entails a review of innovative teaching styles implemented in a practical activity within a communication degree module. Anticipated outcomes underscore the pedagogical significance of augmenting specific students' creative aptitudes through diverse design interventions employed within the communicative environment of social networks.